Since becoming self employed and starting sidearm (creative hot-shop I'm putting together), I've worked with Stanley Morgan facilitating their need for support materials for various internal and external needs for the Asian region, created several new brand identities for start-up businesses and worked with JWT creating visuals for a successful pitch win.
Mar 2015 – January 2018
I was fortunate to have a good run in new business wins late 2017 to early 2018 - SalesForce pitch (digital content win), shu uemura (digital pitch win), Lexus Design Awards (Organic business win) and prior to that working on Recaldent (Mondelez) TVC and activation. Formally responsible for the creative direction during the unprecedented national launch of IQOS in Japan with full 360 campaign including SNS, Retail, digital, video and traditional print materials. Creating unique and ground-breaking strategical programs to raise awareness to help make IQOS one of Japan's biggest success stories (3rd Best Product in Japan 2016). Also responsible for Marlboro in Japan creating several campaigns and online promotions.
Jan 2013 – Feb 2015
During my tenure I created 6 local campaigns and a regional brand campaign realised with British American Tobacco Japan. All projects initiated and completed from Japan including branding as well as more tactical product campaigns. Pitched global Coca Cola (Rio Olympics) idea and involved in various other pitch wins and helped teach with Miami Ad School on activation.
CREATIVE DIRECTOR (regional)
Apr 2009 – Jan 2013
Working predominantly on premium FMCG in the region in it’s various needs including developing all-inclusive toolkits (thematic comms, POS, retailer programs, consumer engagement, in store furniture, verbalisation, video etc) to end markets within AME. Providing strategically loaded creative solutions to SKU campaigns as well as tactical campaigns to reinforce and align. Also leading global initiatives such as packaging solutions, retail environment/furniture design and support on global thematic campaigns. Immersed in shopper marketing knowledge and route to market strategy on a daily basis and the challenges of creating stand-out in restrictive markets has allowed me to think outside the established touch-point arsenal.
CREATIVE GROUP HEAD
May 2006 – Apr 2009
Leading the creative teams on various brands (predominantly BAT: KENT, DUNHILL, Lucky Strike, Vogue, Captain Black and Yava) in the Russian market. Responsible for launch campaigns, activation and reinforcement strategies by creating and adapting relevant touch points throughout Russia including mainstream paper media, OOH, CE, CRM etc. Also responsible for BAT specific campaigns throughout the country.
CREATIVE DIRECTOR/ART DIRECTOR
May 2000 – May 2006
Reading, United Kingdom
Given the opportunity to establish a creative department as an in-house hub to compliment the marketing section. Initially this role was taking responsibility from external suppliers and implementing a system to facilitate the need for professional execution internally. My responsibility was the direction and throughput of the creative by implementing campaigns on the back of originating and building brands. Directing duties included ideation, implementation according to brand guidelines, directing photoshoots, pitching to clients as well as liaising with external suppliers and recruitment. Successfully ran campaigns for clients globally predominantly IT sectors mainly TTL/BTL in B2B. Projects included ads, brochures, websites, edirect, direct marketing, exhibitions etc . Clients included Loctitte, Pioneer, Micros Fidelio, Walsall Football Club, Birmingham City Football Club, Universal Instruments, DEK, Danone, Almit, Sanyo and Muzuno.
Motivforce (Euro RSCG)
1997 – May 2000
London, United Kingdom
Motivforce was one of the largest Incentive Marketing Agencies United Kingdom. My position was supporting the creative director in implementation. The role was one of great diversity with a great deal of responsibility taken on the care and creativity of jobs facilitated as we were very often directly in contact with our clients. Responsibilities included liaising with production manager and suppliers, delegating and organising work for our juniors and freelancers and making sure our tight deadlines were met. Design work included advertisements, booklets, brochures, DM, web, stationary, scratch cards, paper engineering and exhibitions.
Clients included BSkyB, Microsoft, Vauxhall, British Telecom, Honda, Vodafone, CHS, British Petroleum, Proton, IBM, Sony, Suzuki amongst many others.